This piece illustrates my frustration with “branding” as Identity, as well as
Identity as “branding”. It also examines the commodification of the body.
But I still love the “Born This Way” album. Enjoy!
Joe Mama-Nitzberg lives and works in Catskill, New York. He received his
MFA from Art Center College of Design in Pasadena, CA. He works in
various forms and media including photography, video and collage. His
work has been featured in exhibitions at Grant Wahlquist Gallery, Gallerie
Catherine Bastide, Regina Rex, David Zwirner, Gavin Brown’s Enterprise,
the Seattle Museum of Art, the Salzburger Kunstverein, the Renaissance
Society, the Louisiana Museum of Modern Art (Denmark), and White
Columns, among others. Mr. Mama-Nitzberg is a frequent contributor to
Frog Magazine. His work is in the collection of the Walker Art Center and
he is a recent recipient of an Art Matters Grant.